William A. Sutton, EdD, is s professor and associate department head on the faculty of the DeVos Sport Business Management Graduate Program at the University of Central Florida. He teaches sport marketing and sales and promotional management in sport and serves as the internship coordinator for the program. Sutton is also the founder and principal of Bill Sutton & Associates, a consulting firm specializing in strategic marketing and revenue enhancement. Sutton's consultation work has spanned the industry, working with professional leagues, teams, organizations, brands, universities, agencies, and facilities. His consulting clients include the NBA, WNBA, NHL, Orlando Magic, Phoenix Suns, MSG Sports, Pittsburgh Pirates, and Cleveland Cavaliers. He is the co-creator and architect of the innovative and groundbreaking Sports Sales Combine. CNBC.com hailed the Sports Sales Combine, a careers concept inspired by the NFL Draft Combine, as potentially the next great idea in sports marketing. Sutton employs a hybrid approach, influenced heavily by his wide-ranging work experiences; including tenures at sports marketing agencies, professional leagues, and nationally acclaimed sport management programs. Prior to assuming his current positions, Sutton served as Vice President, Team Marketing and Business Operations for the National Basketball Association. In this capacity, Sutton assisted NBA teams with marketing related functions such as sales, promotional activities, market research,
