Lars George has been involved with Hadoop and HBase since 2007, and became a full HBase committer in 2009. He has spoken at many Hadoop User Group meetings, and conferences such as Hadoop World and Hadoop Summit, ApacheCon, FOSDEM, QCon etc. He also started the Munich OpenHUG meetings. Lars worked for Cloudera for over five years, as the EMEA Chief Architect, acting as a liaison between the Cloudera professional services team and customers as well as partners in and around Europe, building the next data driven solutions. In 2016 he started with his own Hadoop advisory firm, extending on what he has learned and seen in the field for more than 8 years. He is also the author or O'Reilly's "HBase The Definitive Guide".