Salvador Novo López (30 July 1904 - 13 January 1974) was a Mexican writer, poet, playwright, translator, television presenter, entrepreneur, and the official chronicler of Mexico City. As a noted intellectual, he influenced popular perceptions of politics, media, the arts, and Mexican society in general. He was a member of Los Contemporáneos, a group of Mexican writers, as well as of the Mexican Academy of the Language. In accordance with tradition, the street on which he lived was renamed after him when he assumed the role of Mexico City's official chronicler, a post held for life.
