Juju Sundin, a practising physiotherapist for 35 years, conducts labour pain management programs for pregnant women. She is a regular contributor to a range of parenting and women's magazines and has been Chairperson of the Australian Physiotherapy Association's Women's Health Group. She lives in Sydney.

Sarah Murdoch has enjoyed a successful global modelling and acting career; she is Juju's best known client and a devotee of her methods. Sarah serves as the Patron on the Australian National Breast Cancer Foundation.