10 books • 2 series
Methods for Causal Inference in Marketing (Foundations and TrendsĀ® in Marketing)
Advanced Introduction to Pricing Strategy and Analytics (Elgar Advanced Introductions)
Choosing the Right Target
Applied Conjoint Analysis
Marketing Research, European Edition:An Applied Approach with Understanding The Consumer:A European Perspective with Analysis for Strategic Marketing
BLOW-IN CARD A3046PK
BLOW-IN CRD A3045PK
Analysis for Strategic Marketing
The New Science of Marketing
Decision Criteria for New Product Acceptance and Success