About the Author Rob Penn, author of two series of guidebooks, The Better Leadership Project, and The Powerful Small Business, promotes the belief that the successful business must be driven by the leadership of a strong, ethics guided visionary, who sets the global mission for the business, then leads by example. With over 25 years of experience in growing business, he is the founder of Penn Business Growth Services and developer of the GRO System for business and leadership development. Their Mission Statement says it all. "Provide ethics based business education to help create positive cultural growth within the entire business, and grow prosperity for the purpose of changing lives for the better."