Jonathan R Copulsky | Bookhype

Jonathan R. Copulsky teaches marketing, branding, and marketing technology at Northwestern University.

Sep 28, 2021

Cover of The Transformation Myth

The Transformation Myth (Management on the Cutting Edge)

Apr 16, 2019

Cover of The Technology Fallacy

The Technology Fallacy (Management on the Cutting Edge)

May 6, 2011

Brand Resilience