After five years at New College, Oxford (M.A., M.Phil), Paul began his business career as a market research assistant at the Swiss pharmaceutical company, Sandoz Products Ltd, (now Novartis). Within three years, he was Market Research Manager and a year later Marketing Manager. After seven years at Sandoz he left to take up the post of Marketing and Devleopment Manager at Visnews Ltd (now Reuters Television), the world's leading television news agency. At Visnews, he set and oversaw a marketing function within the company and then worked extensively in overseas markets developing Visnews' media services (film and print), particularly in the Middle East. In 1978, he set up his own company, with the purpose of developing and marketing a new commercial service - the systematic analysis of the impact of media coverage on the brands of governments and companies. His company Panarc International Ltd (originally known in the UK as IMPACON Ltd) pioneered media coverage analysis, selling the service to government and commercial organisations in the UK and abroad. After a slow start, the company enjoyed considerable success, winning clients in government (including most UK government departments and several governments overseas) and in non-governmental and commercial organisations (including all parts of the BBC, other entertainment companies, BT, many charities and a number of banks). Paul developed media coverage analysis into a professional consultancy service, advising clients on the issues that most affected their brands and on the courses of action to take. Paul's role as MD of Panarc International involved the development of computer programs. The analysis of media coverage required a sophisticated program for content analysis, measured in terms of effect and reach. The result was the Max program. At the same time, Paul decided to develop a program that encapsulated the mental disciplines that he used to achieve his goals. That program is DocuPraxis - (www.docupraxis.co.uk). Throughout his business career, Paul has written poetry, and fictional and factual works, all of which have been published, most of them through his own publishing house, Panarc Publishing (www.panarcpublishing.com). Paul is married, with two grown-up children. He lives with his wife and two boxers dogs in the New Forest. Today, he is a full-time writer.
