The Velominati are founders of a singular online community - www.velominati.com - which celebrates the history of road cycling with a distinctive point of view, best described as (ir)reverence. Their infamous Rules challenge cycling fans to emulate their heroes in everything from training ('it never gets easier, you just go faster') and equipment ('the correct number of bikes to own is n+1') to sock length and coffee choice. The Rules were published in book form in 2013. Frank Strack, Editor in Chief, spreads the word at bike shows worldwide, and in his column for Cycling magazine.
