About the Author, Dr J K Wright MBE Jim Wright gained extraordinary insights into the practicalities of our economy as a successful entrepreneur and businessman. He was the founding CEO of JK Lasers Limited in 1971 which became a world leader in the development of lasers for industrial, medical and research applications. This not only gave him first-hand experience of the financial world in going from start-up to multi-national public company, but it also brought him into contact with leaders in a wide range of manufacturing businesses as well as universities, politics, and the NHS. Now in retirement he has used his proven innovatory thinking capacity, and a zero based approach, to pinpoint the fundamental flaw in our economic system that has been missed or ignored by economists.