Scott Taylor, known as The Data Whisperer, I have over 25 years of experience in master data, reference data, metadata, MDM, data governance space, and I spent those decades solving data management challenges for large global enterprises. I also helped data content owners and innovative tech brands tell their data stories. I have enlightened countless business executives on the value of proper data management by stressing strategic rationale and business alignment rather than technical implementation and system integration. I focus on the strategic WHY rather than the technical HOW, the tactical WHAT, or the organizational WHO. I believe data management is one of the most essential and overlooked disciplines in any enterprise. In today's business environment, this is your opportunity to make the most of it. There is plenty of complexity in the data space; however, it is filled with simple truths. I want to help you simplify the complex to make sure your enterprise data story ends happily ever after.