Born in Italy and raised in Canada Lou Quattro divides his time between the countries. He brings a unique insight into Italian culture and North American audiences, the latter gained through his many years leading one of Canada's largest, most successful advertising agencies.
In 2002 he moved to Tuscany to reconnect with his roots.
After a career spent on the financial side of a creative business he recently fulfilled a long-held desire to write. Tuscany provided him the time and place to realize this. As important, it allowed him a first-hand glimpse into the world Quattro explores in this book.
Quattro is working on his second novel: an insider's recounting of today's advertising agency business. He is delving into a world of greed and fraud - a sort of modern-day Mad Men meets
Occupy Wall Street....
