Giep Franzen

4 books

Oct 1, 2008
Cover of Science and Art of Branding

Science and Art of Branding

Apr 5, 2001
Cover of The Mental World of Brands

The Mental World of Brands

May 1999
Cover of How Advertising Effectiveness Influences Brand Equity

How Advertising Effectiveness Influences Brand Equity

Jan 1994
Cover of Advertising Effectiveness

Advertising Effectiveness