Dr Michael Gardiner has over 20 years' experience teaching Introduction to Marketing, Services Marketing, Global marketing and Applied Business research. Research areas are Market and Social Research, SME, and Local Government Marketing, as well as Bitcoin and Blockchain. Michael is a Certified Professional Marketer (CPM), a Qualified Professional Market Researcher (QPMR), a Fellow of the Australian Marketing Institute, Member of the Australian Market and Social Research Society and a Justice of the Peace. Michael teaches both fully online and face-to-face. He has been heavily involved in restructuring the undergraduate marketing program at USQ.