Mr. Jay is a reformed marketing entrepreneur who has shifted his focus to the far more challenging and exciting world of children's book writing. He is the best-selling author of Ricky, the Rock that Couldn't Roll, The Bear and the Fern, Patrick Picklebottom and the Penny Book and others. He lives in New Jersey with his wife, Amanda, daughter Bria and sons Oakland and Weston, all of whom are the inspirations behind his books.