Dr. Peterson received his Ph.D. in marketing from Georgia Tech in 1994 and joined the University of Wyoming faculty in Fall 2007 where he teaches doctoral, MBA, and undergraduate students. He previously taught at the University of Texas at Arlington. His research interests include marketing and society issues, research methods, as well as international marketing. He is an associate editor for the Journal of Macromarketing, and has served as Secretary/Treasurer of the Macromarketing Society. He currently serves on the board of directors for the Macromarketing Society, and the International Society for Quality of Life Studies (ISQOLS). His research has been published in such outlets as Journal of Macromarketing, Journal of Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Advertising Research, Entrepreneurship Theory & Practice, Journal of International Marketing, Journal of Business Research. Dr. Peterson was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006.