With two decades of experience in entertainment journalism, Malcolm Mackenzie knows pop culture, having worked at places such as MTV, Top of the Pops and The X Factor. He successfully launched the teen magazine, We Love Pop in 2011, then created Oh My Vlog, a magazine for the YouTube generation. He has met and interviewed everyone from across the pop landscape, from Taylor Swift and Harry Styles to Amy Winehouse and Adele. Today, between writing books on the likes of Eurovision and writing for The Guardian and The Times, he acts as a social media consultant for some of the world's biggest brands.