Ernest Adams' experience includes over 12 years in the game industry as a lead designer, producer, and software engineer. More than 8 of those years were spent working on the very successful Electronic Arts (EA) Madden franchise. In addition to being a founder of the International Game Developer's Association, a former Director of the Game Developer's Conference, Adams writes a well-respected game design column for the popular game industry portal, gamasutra.com. As a high-profile member of the game industry, Adams speaks regularly at the Game Developer's Conference and has been profiled in many publications including The New York Times.