Dan Russell is an entrepreneur and marketing expert who built a seven-figure marketing agency from scratch just a few years after graduating from Indiana University. He now leads Vivid Labs, a marketing think tank dedicated to testing, publishing, and teaching cutting-edge marketing strategies to businesses around the world.

Over the past 10 years, Dan has used scientific marketing principles to unlock over $50 million in recovered annual revenue for his clients. He spearheaded a multi-year effort to build the NeuroTactic Library, a collection of field-tested marketing optimizations based on behavioral science and psychology research. This library remains the foundation of Dan's flagship training protocol, the Marketing Scientist Masterclass & Workshops. Dan lives in Vero Beach, Florida with his wife.