Brothers James and Thom Elliot ditched their jobs in 2012 to go on a life-changing pilgrimage to Naples, the home of pizza, to learn how it's done from the source. Back in the UK, they set up a market stall in Soho selling pizza from the back of their trusty Ape van. Pizza Pilgrims now run 16 pizzerias (and counting) in London and the southeast of the UK.