Shelby D Hunt

8 books

Dec 6, 2024
Cover of Marketing Theory

Marketing Theory

Dec 6, 2024
Cover of Resource-Advantage Theory

Resource-Advantage Theory

Dec 6, 2024
Cover of Channels of Distribution

Channels of Distribution

Dec 6, 2024
Cover of Macromarketing, Ethics, and Social Responsibility

Macromarketing, Ethics, and Social Responsibility

Dec 6, 2024
Cover of Marketing Management and Strategy

Marketing Management and Strategy

Jan 1, 2014
Cover of Marketing Theory: Foundations, Controversy, Strategy, and Resource-Advantage Theory

Marketing Theory: Foundations, Controversy, Strategy, and Resource-Advantage Theory

Aug 1, 2011
Cover of The Economic Effects of Franchising

The Economic Effects of Franchising

Jun 11, 2002
Cover of Foundations of Marketing Theory: Toward a General Theory of Marketing

Foundations of Marketing Theory: Toward a General Theory of Marketing