The first name bits:
What Jason knows is that there are a lot — A LOT — of people, young, old, and in-between, who hate reading. He knows that many of these book haters are boys. He knows that many of these book-hating boys, don't actually hate books, they hate boredom. If you are reading this, and you happen to be one of these boys, first of all, you're reading this Jason's master plan is already working (muahahahahahaha) and second of all, know that Jason totally feels you. He REALLY does. Because even though he's a writer, he hates reading boring books too.