Following early training in illustration and car design/styling, Lance Cole began to write about cars and aircraft. After becoming the 1983 Jaguar Cars/Guild of Motoring Writers Lyons Scholar, he has enjoyed a long career in the media, writing for all the major newspapers and specialist magazines, including The Daily Telegraph, The Independent, Classic Cars and the South China Morning Post. The author of over 100 articles and fifteen books, including five for Crowood, he now provides media, content and strategic PR advice, to major organizations including car manufacturers.