Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds MA and PhD degrees from Cambridge University, and taught previously at the London School of Economics, Cambridge and Reading Universities in Britain, and Erasmus University Rotterdam in the Netherlands. Professor Jones researches the evolution, impact, and responsibility of global business. He is a Fellow of the Academy of International Business and Fellow of the Royal Historical Society. His recent books include Multinationals and Global Capitalism: From the Nineteenth to Twenty First Century, Renewing Unilever: Transformation and Tradition, and Beauty Imagined.