Winner of the Golden Dragon Award, the Galaxy Award, the Nebula Award, and more, as well as being Asia Bookstore Forum's hottest comic author of 2018, and sporting over 15 million fans on Chinese social media platforms Weibo and WeChat, Bai Cha is one of China's most important comic self-publishers. His iconic comic creation My Cat Hates Me has long been a best seller, and was once ranked number one by the Asia Good Book List on Weibo. The fun, vivid artwork of Your Highness, Bubba Boo, and co., have grown into the beloved, popular-with-all-ages IP: Long Loaf the Emperor. The brand was honored to be awarded "Chinese IP of the Year 2018" at the Licensing International Excellence Awards.
