Geoff Peters (MBA, Concordia University Irvine) has spent the lion's share of his professional life in global marketing for non-profits, charities, and NGOs. Years of research in multiple countries has afforded Geoff a unique ability to identify motivators among Christian audiences, which has translated into years of helping ministries engage more effectively with people. Geoff is part of the international leadership team for Operation Mobilization and the author of The Family Business. He is married with three children, living in sunny (and snowy) Colorado. www.GeoffPeters.net