W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD business school and codirector of the INSEAD Blue Ocean Strategy Institute. Kim is coauthor, with Renee Mauborgne, of the bestselling books Blue Ocean Strategy and Blue Ocean Shift. He also cofounded the Blue Ocean Global Network with Renee Mauborgne.
Sep 21, 2017
Cover of Blue Ocean Shift

Blue Ocean Shift