Robert Lawson is Associate Professor in sociolinguistics at Birmingham City University. He has held numerous international positions, including at the University of Pittsburgh as a Fulbright Scholar and the University of Jyvaskyla as a Junior Visiting Professor. He is the editor of Sociolinguistics in Scotland, coeditor of Sociolinguistic Research: Application and Impact, and has publications in major peer-reviewed journals, including the Journal of Sociolinguistics, Gender and Language, English World-Wide, Discourse, Context & Media, and Social Media+Society. His research focuses on language and masculinities, the application of language research outside academia, and language in media contexts.