Melissa A. Schilling is a professor at New York University's Stern School of Business and the author of the number one innovation strategy textbook in the world, Strategic Management of Technological Innovation. As one of the world's leading experts on innovation, she has appeared on numerous media outlets including Bloomberg BusinessWeek, Huffington Post, CNBC, The Brian Lehrer Show, Scientific American, USA Today, South China Morning Post, Energy Biz Insider, Clean Technica, and New Energy