Eldon is the New York Times best-selling author of Choices and Illusions. The subjects of his books range from exposing the darker sides of mind programming and brainwashing to the spiritual search for life's meaning. Some of his other works include I Believe, What If? What Does That Mean? Mind Programming, and Self-Hypnosis and Subliminal Technology. Eldon is also the author of over 300 personal motivation audio and video programs. His books and audio/video programs have been translated into many languages and are sold worldwide. Eldon is an expert in preconscious information processing and has served as an expert trial witness with regards to both subliminal communication and hypnosis. As a practicing criminalist for over ten years, he supervised and conducted investigations and testing to detect deception. His earliest work with changing inner beliefs was conducted from this setting, including a double-blind study conducted at the Utah State Prison from 1986 to 1987. Eldon has earned doctorates in clinical and pastoral psychology. He is an ordained interdenominational minister, a Fellow in the American Psychotherapy Association, and a Certified Master Chaplain by the American Board for Certification in Homeland Security.
