Roger L. Martin is a professor emeritus at the Rotman School of Management at the University of Toronto, where he served as dean from 1998 to 2013, and as institute director of the Martin Prosperity Institute from 2013 to 2019. In 2017, he was named the world's #1 management thinker by Thinkers50. He has published eleven books, including Creating Great Choices with Jennifer Riel; Getting Beyond Better with Sally Osberg; and Playing to Win with A.G. Lafley, which won the award for Best Book of 2012-13 by Thinkers50. He has written twenty-six Harvard Business Review articles. Martin is a trusted strategy advisor to the CEOs of many global companies and originally hails from Ontario, Canada.