Matt Robbinsis an Emmy Award-winning photojournalist. At an early age, Matt struggled to read and write, and was eventually diagnosed with dyslexia. His mom would ask him why he could remember every lyric to a song but could not spell a simple word. That's when he realized putting some kind of rhythm or rhyme to his lessons helped him contain the information. He wroteStop-Sign Samwith that in mind, hoping to get kids interested in reading at an early age.