Stephen Brown is Professor of Marketing Research at Ulster University, UK. He has written numerous books including
Fail Better, Free Gift Inside and Wizard: Harry Potter’s Brand Magic, the last of which was translated into twelve languages. Once described as ‘the Antichrist of marketing’, his articles have appeared in the
Journal of Marketing, the
Journal of Consumer Research and the
Harvard Business Review, among many others. A life-long jogger, who believes Nike is second to none, he writes comic novels in his spare time.
