Barry H. Kantowitz is Professor of Psychology, Professor of Industrial and Operational Engineering, and Director of the Transportation Research Institute at the University of Michigan. He has written and edited more than a dozen books. His research on human attention, mental workload, reaction time, human-machine interaction, and human factors has all been supported by the Office of Education, the National Institute of Mental Health, the National Aeronautics and Space Administration and the Air Force Office of Scientific Research. He is co-author of EXPERIMENTAL PSYCHOLOGY, Eighth Edition (Wadsworth 2005).