16 books
Paying for Advertising VII
Evaluating Creative Agencies
Evaluating Creative Agencies: Relationships & Performance
Paying for Advertising VI Creative Agencies
Paying for Advertising VI Media Agencies
Agenturvergutung III
Structuring Marketing Communications Resources
Paying for Advertising V
Payment by Results II
Paying for Advertising in Japan
Agenturvergutung II
Paying for Advertising in Europe
Advertiser Relationships with Direct Marketing Agencies
Paying the Agency
Paying for Advertising
Agenturvergutung