Bio for back of Book Johanna Rothman, known as the "Pragmatic Manager," offers frank advice for your tough problems. She helps leaders and teams do reasonable things that work. Equipped with that knowledge, they can then decide how to adapt their product development. With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. Find her Pragmatic Manager newsletter, articles, and blogs at jrothman.com and createadaptablelife.com.