Jamie Oliver has interviewed some of the world's greatest entrepreneurs and business leaders, including Howard Schultz, Sir Martin Sorrell, Charles Dunstone, James Dyson and Stelios. He has interviewed a wide range of people in his 12-year journalistic career, including gravediggers, prostitutes, bishops, diamond dealers and venture capitalists. He has written three previous books, about success, death and sex, and spoken widely on each subject to varying degrees of bewilderment.

Jamie Oliver former Daily Telegraph columnist, his work has also appeared in the Financial Times, the Independent, the Observer, London Evening Standard, Marie Claire and a range of leading business magazines.

Jamie Oliver called variously "an intelligent and insightful interviewer", "a highly professional journalist" and "an articulate chronicler of current events, people and their impact in the world", the Daily Telegraph said Oliver "has a wonderful turn of phrase and that rare ability to bring business to life."