Tony Wilson has over 25 years' experience working for international high technology companies, mostly in strategic marketing, product management and strategic selling. Through his own consultancy he works with technology-based companies to develop effective marketing and selling strategies, and to define and install business processes for their execution. He works to help his clients reduce their risk and increase their chances of business success by applying strategic commercial focus. Tony is a Fellow of Cambridge Marketing College, Director of their Marketing for High Technology programme, as well as their B2B pathway CIM Professional Diploma. He is lead tutor in Marketing Planning.