Patrick Barwise | Bookhype

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School, a prize-winning author, and an expert on customer focus, innovation, and marketing.

Nov 19, 2020

Cover of The War Against the BBC

The War Against the BBC

Sep 22, 2016

Cover of The 12 Powers of a Marketing Leader

The 12 Powers of a Marketing Leader

Jan 12, 2011

Cover of Beyond the Familiar

Beyond the Familiar

Dec 16, 2004

Cover of The MET Report

Aug 12, 2004

Cover of Simply Better

Jul 31, 2002

Cover of Market Metrics

Jul 1999

Cover of Advertising in a Recession

Advertising in a Recession

Apr 30, 1998

Cover of Media

Media (Predictions S.)

Jun 1989

Cover of Accounting for Brands

Accounting for Brands

Nov 24, 1988

Cover of Television and Its Audience

Television and Its Audience (SAGE Communications in Society)