Paul J. H. Schoemaker, PhD, is founder and executive chairman of Decision Strategies International and research director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania. He has advised more than one hundred organizations around the world and serves as board chairman of three companies. Dr. Schoemaker has authored or coauthored more than one hundred articles and is coauthor of the business bestsellers Decision Traps and Winning Decisions, among many other books.
