In 2003, Julie Jackson created Subversive Cross Stitch, a bedrock of the modern craft movement that pairs old-fashioned samplers with snarky sentiments. She has authored two cross stitch books: Subversive Cross Stitch: 50 F*cking Clever Designs for Your Sassy Side (powerHouse Books, 2015) and Subversive Cross Stitch: 33 Designs for Your Surly Side (Chronicle Books, 2006).

Her kits, cards, and other gift items bearing Subversive designs can be found online and in retail stores around the world. Kits, supplies, advice, and hundreds of PDF patterns can be found on her site, subversivecrossstitch.com.

Julie also created Kitty Wigs, an early contender in the online world of cat memes. Her book Glamourpuss: The Enchanting World of Kitty Wigs, has been seen in People magazine, on Good Morning America, The Tonight Show, and even in the National Enquirer.