Jeff Pearce was born in the slums of Liverpool in 1953, and from the moment he could walk he sold second hand clothes on a market stall with his mother. Leaving school at the age of fourteen, unable to read or write, he embarked on an amazing journey that would see him make and lose millions in the 'rag trade' before eventually winning the highest accolade the fashion business had to offer. He is retired and lives on a small farm in Cheshire with his wife Gina and two Argentinean polo ponies, Susie the dog and Daisy the cat. Jeff now spends most of his time committing his memoirs to paper.
