Rick Sturm, MBA, has over 30 years of experience in the computer industry. He is CEO of Enterprise Management Associates (EMA), a leading industry analyst firm that provides strategic and tactical advice on the issues of managing and securing computing and communications environments. EMA is a leading industry analyst firm that provides strategic and tactical advice to major corporations and government agencies on the issues of managing computing and communications environments and the delivery of those services. He was co-chair of the IETF Applications MIB Working Group that developed the standards for managing application software with SNMP. Rick has authored hundreds articles about various aspects of enterprise management that have appeared in leading trade publications in the US, Europe and Asia. He has also co-authored four books: The Foundations of Application Management, Foundations of Service Level Management, SLM Solutions: A Buyer’s Guide, and Working with Unicenter TNG.