Lars Frid is a Director of Strategic Product Management of 5G Core Networks at Ericsson, currently based in Stockholm, Sweden. He has over 25 years of experience of working with wireless data communications in Sweden and in Silicon Valley, California, US. His area of work has covered global standards and technologies for 2G, 3G, and 4G mobile data communications, as well as IP routing, satellite systems, and dedicated mobile data systems for industries and enterprises.His current priorities is to drive product strategies for 5G systems, with a specific focus on business modelling and business development in relation to 5G network architectures and capabilities.Lars holds several patents in mobile communications and is the co-author of two books. He has a Master's degree in Electrical Engineering from studies at Chalmers University of Technology in Gothenburg, Sweden, and Imperial College of Science, Technology & Medicine in London, UK.