Emma Jones is founder of Enterprise Nation www.enterprisenation.com, a business expert and author of bestselling books Spare Room Start Up (9781905641680) and Working 5 to 9 (9781906659684).
Emma's roots lie in international trade. After studying Law and Japanese at university (and starting her first business during a year's stay in Tokyo) Emma joined international accounting firm Arthur Andersen, and launched an inward investment group to cater for the firm's multinational clients moving to the UK.
Five years later and buoyed by the excitement of a dot com boom, Emma left the firm to launch Techlocate.com, the UK's first online inward investment adviser. Within two years Techlocate was successfully sold and Emma launched Enterprise Nation, a media company focused on anyone starting and growing a small business.
And so we come full circle. With a background of helping large businesses invest in the UK, this book is all about helping small businesses export out of the UK.
Certain things have changed - from big business to small business, from inward investment to outbound - but what hasn't changed is Emma's belief that the web makes international trade available to all who seek to take advantage of it.
