Maddox has been writing hilarious essays for his website, TheBestPageIntheUniverse.com, since 1997. Through word-of-mouth alone, it has become one of the most popular personal sites on the Internet. In 2006, he published his first book, The Alphabet of Manliness, a New York Times bestseller, followed by Crappy Children's Artwork based on his wildly popular article that has been viewed more than 20 million times. Maddox has also published a comic book based on his site, and he has a YouTube channel called “The Best Show in the Universe,” featuring clips viewed by more than 40 million fans.