Michael Sampson taught kindergarten through fourth grade before meeting fellow literacy expert Bill Martin Jr at a conference in Tucson, Arizona in 1978. They established a lifelong friendship and collaborated on many bestselling and award-winning books for children, including Chicka Chicka 1, 2, 3, Panda Bear, Panda Bear, What Do You See?, and Armadillo Antics. Sampson often speaks at schools, book festivals, and literacy conferences, where he is known for his high-energy, entertaining performances. Dr. Sampson is a Fulbright Scholar and a professor of literacy at St. John's University in New York City.