Travis Macy is a speaker, an author, a coach, and a record-setting professional endurance athlete. The author of The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life, he also wrote the text for two photobooks about adventure racing: Adventure Racing World Championship Scotland and Abu Dhabi Adventure Challenge 2009. A sponsored professional athlete for twenty years, he has represented a variety of industry leaders.