John F. (Jeff) Tanner Jr., Ph.D. is Dean of Strome College of Business, Old Dominion University, in Norfolk, Virginia. As a leading scholar and expert in customer strategy, Dr. Tanner has published 80-plus journal articles, taught executives in a dozen countries including India, France, Malawi, Australia, and Colombia, and speaks regularly at professional conferences around the world. Consulting clients include Cabelas and ADS, among others. Dr. Tanner serves on the boards of several corporations and non-profits.
