Robert King read his first self-help book, How to Win Friends and Influence People, at the age of 19 and this sparked his desire for personal transformation. Naturally shy and reserved, after university Robert discovered the pick-up artist community and soon cultivated a natural style with women. After teaching at other pick-up companies and becoming “wings” with the best pick-up artists in the community he set up his own company www.puamethod.com, which has featured in The Sunday Times and The Sun newspapers and on various television programmes. He has taught close to 1,000 students natural pick up. The author is based in London.